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When designing and using augmented reality trails, there are several key factors to consider to ensure the experience is engaging, user-friendly, and effective. From promotional strategies to the

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The rapid and expansive growth of augmented reality (AR) trails and AR treasure hunts—in nearly every sector, from tourism and education to brand marketing and public engagement—along with

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Mobile Augmented Reality (AR) emerges as a dynamic force shaping smart cities, transforming how people engage with urban environments. With mobile AR, every smartphone or tablet user becomes a

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Augmented Reality (AR) offers diverse opportunities for agricultural extension, education, and smart farms by seamlessly blending virtual content with the real world. This integration can occur

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In this ACT Government-funded project, we employed augmented reality technology to actively engage parents and educate children aged 6-9 in the ACT region on road safety. Our approach involved

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Augmented reality (AR) effects, filters or lenses have become a powerful marketing and engagement tool for many brands. AR effects are shareable by nature and are perfect for viral and gamified

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Augmented reality (AR) effects, filters or lenses add virtual (computer-generated) objects to an individual’s face, body or surrounding environment in real time. AR effects, or as some call them

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If you are based in areas where virus cases are rising, our top picks for your audience would be Augmented Reality (AR) solutions, contactless interactive walls and floors, and smart

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As online shopping continues to grow and the competition between shopping centres increases, retailtainment (retail + entertainment) has developed from a trend to a crucial shopping centre

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Team building events and interventions are part of life for many organisations. A new trend in team building activities is the use of virtual reality (VR) and even augmented reality (AR).

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Augmented reality allows food brands to incorporate their product packaging to connect with consumers via smartphones or smart devices.

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