When designing and using augmented reality trails, there are several key factors to consider to ensure the experience is engaging, user-friendly, and effective. From promotional strategies to the right platform selection, these elements play a critical role in the success of the campaign.

The rapid and expansive growth of augmented reality (AR) trails and AR treasure hunts—in nearly every sector, from tourism and education to brand marketing and public engagement—along with continuous advancements in AR technology that have created new opportunities for AR trails, has inspired

Mobile Augmented Reality (AR) emerges as a dynamic force shaping smart cities, transforming how people engage with urban environments. With mobile AR, every smartphone or tablet user becomes a potential AR user, providing broad access to this transformative technology and contributing to the