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The client: Lend Lease is a listed property group specialising in project management and construction, real estate investment and development.
Challenge: How to create the most iconic white Christmas experience with some snow and winter activations in a shopping centre?
Goals:
- Unique customer experience
- Increased customer loyalty
- Enhanced social media presence
- Keeping people entertained
Solution: Our suggestion was virtual reality winter wonderland. We offered some exciting experiences including Snowball Fight, Skiing in the Mountains, and Christmas Rollercoaster.
Outcome: About 800 people used our virtual reality services. It was great to see kids and adults engaged and excited about winter and Christmas activations.