The idea: To create augmented reality Easter treasure hunt and colouring pages for Easter events and marketing campaigns

What we created?

1. Augmented reality Easter treasure hunt: We created four Easer-themed 3D animations (chick, bunny, eggs) and four 3D animations for bunny’s animal friends. Some popular animals among kids were chosen for the animations including: panda, doggy, baby dragon, hamster and firefly. Four councils from Queensland, Victoria and New South Wales (Australia) used our augmented reality “Easter bunny and his animal friends” activities. Since it was a marker-based augmented reality experience, we custom designed eye-catching floor decals for our clients. Further information about the campaign/event and how to use the augmented reality app was also given on the floor decals.

2. Augmented reality Easter-themed colouring sheets: Two colouring sheets were designed to allow kids bring virtual Easter characters and animals to life in the colours they choose. Two councils used the colouring sheets. The animations were created to tell short stories, and the colouring sheets were branded with client’s name, logo and wordings.

The clients

• Roma's 2023 Easter in the Country used augmented reality treasure hunt
• Frankston City Council (VIC) used augmented reality Easter treasure hunt
• Livingstone Shire Council (QLD) used augmented reality Easter egg hunt
• Gwydir Shire Council (NSW) used augmented reality treasure hunt (virtual animals) and augmented reality colouring pages
• Love Central Geelong (VIC) used both augmented reality treasure hunt and colouring pages for their StoryFest 2021

Results

The project's outcomes have been exceptionally successful, notably in enhancing the accessibility and engagement of augmented reality Easter treasure hunts and colouring pages for our clients. To date, five councils and festivals throughout Australia have seamlessly integrated this service into their offerings. Furthermore, the project has not only delivered direct results but has also sparked our clients' interest in bespoke Easter activations. For example, as a result of this project, we created custom Easter colouring pages for 'Cheesecake Shop' elevating their Easter 2022 and 2023 colouring competitions. We are pleased with how our innovative ideas consistently capture attention and lead to remarkable outcomes.