The client: Surfers Paradise Alliance is the official marketing authority for Surfers Paradise. The organisation's goals are to: Market and manage Surfers Paradise. Surfers Paradise is the major hub of the Gold Coast, hosting national and international music, culture and sporting events.

Events:
1. Surfers Paradise Kids Week (Dinosaur Themed)
2. Fest-Evil (Halloween 2018)

Challenges: What is an exciting and eye-catching activation that taps into current trends and makes a large event special, or different from similar events? How to give everyone the opportunity to interact with and learn about dinosaurs? How to create unique Halloween experiences for families (kids and adults)?

Goals:
- To create a sense of excitement and novelty
- To encourage event attendees to post more on social media
- To enhance overall attendees’ satisfaction

Solution: We allowed the target audience to walk with dinosaurs in their natural habitat and interact with them, making it the best way to create an immersive experience that takes people back in time using virtual reality technology. Virtual reality is also an excellent choice for celebrating Halloween, as it brings pumpkins, ghosts, skeletons, and zombies to life, providing a fright unlike anything else. Extensive research was conducted to identify the most captivating VR experiences for both kids and adults, and we worked closely with the Surfers Paradise Alliance team to ensure the virtual reality activities were diverse, relevant, and enjoyable. To engage the maximum number of onlookers, we provided large TV screens that mirrored the headsets, amplifying the impact of the experience. The activation garnered extensive coverage across major media channels.

Outcome: Both events were a massive success. Approximately 2,500 kids and adults used virtual reality technologies to have fun and learn.