Creativitek Case Studies

Augmented Reality Colouring Pages for the Cheesecake Shop’s 2022 Easter Campaign

The client: The Cheesecake Shop is one of Australia and New Zealand's fastest-growing brands with over 225 cake bakeries and over 2000 employees across Australia and New Zealand. The brand is synonymous with immaculately presented, hand-crafted delicious cakes, loved by generations of Australians and New Zealanders.

Challenge: How to add a wow factor to Australia’s biggest Easter colouring competition? How to direct participants to a website to find the nearest store to return the colouring page in-store to get a free slice of cake?  

  

 Goals

- To enable participants to bring the colouring pages to life using augmented reality technology 

- To direct mobile users to a website to find the nearest store to return the colouring page in-store and get a free slice of cake 

Solution: The following services were provided to achieve the goals:

1. We custom designed a 3D model of the Cheesecake Shop’s rainbow cake and cake box.

2. The 3D models were used to create an immersive augmented reality colouring animation. The 3D characters came alive with the same colours the user had applied to the page. The augmented reality animation was activated on three different colouring pages (for different age groups: 5 and under, 6 to 9; 10 to 13) which were provided by the client. The CreativiTek app was used for this project.

3. An in-app pop-up box was created for the very beginning of the experience (when the mobile user opens the app) to provide instructions on how to colour in the pages and where to download more colouring pages if needed.

4. An in-app pop-up box was used at the end of the animation to direct participants from Australia and New Zealand to different pages where they could find the nearest store to return the colouring page in-store and get a free slice of cake, and for a chance to win prizes.

  

Outcome: The colouring pages got about 30,000 views in just three weeks. The client expressed their satisfaction with the quality of service and final results.

 

 

 

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