The client: Vicinity is one of Australia’s leading retail property groups.

Challenge: What kind of activities are fun enough for teenagers (15 years-19 years) to participate and enjoy in exchange for a gold coin donation for the youth charity?

Goals

• To raise money for and support youth
• To improve brand experience

Solution: We provided a couple of immersive virtual reality sports/activities for teens to have fun with their friends and be part of something good. The shopping centre arranged two promotional people to promote the event in all areas of the shopping centre.

Outcome: Teens were so happy to play games and have fun for a good cause, and our client was satisfied with the final result.